ADOBE FIREWORKS CS6:
I understand the Fireworks interface and have proficient knowledge of creating graphics. Skills include:
- Create art using vector-based paths, strokes and fills
- Use the Pen Tool to draw vector shapes and lines
- Bend text around paths
- Use Fireworks’ Live Filters, such as shadows, bevels, and textures
- Use Fireworks’ Layers panel to control which elements obscure other elements
- Optimize and export graphics for use on the web
Some academic examples are below:
ADOBE PHOTOSHOP CS6:
I understand the Photoshop interface and have proficient knowledge of rendering images.
- Retouch and composite images
- Use of effects, healing tools, levels and filters
- Use of the History Panel, Panel layers, Adjustments and Tools
- Format files for the web, printing, and future editing
Before and after pictures are below:
SPORT SPONSORSHIP ACTIVATION
Sponsorship Activation Plan
This activation plan was created in April 2012 in Sport Sponsorship and Retention graduate course at Indiana University- Bloomington. This project was designed to provide a detailed examination of the relationship between sport and corporate sponsorship. Myself, along with Seth Cooper, Ju Young Lee, Adia Waldenburger and Matt Roth made contributions to this detail activation plan. Specifically, I contributed slides 1-20 and created all of the logo examples. This project was for academic purposes only and to demonstrate our knowledge of theoretical premise of sponsorship, alignment marketing, strategic communication through sponsorship, activation process, determining the value of sponsorship, and evaluation of sponsorship activities.
Table of Contents
Part l – Inventory Overview
Part ll – Activation Plan Goals
Part lll – Activation Plan
Part lV – Estimated Budget
Part V – Measurement
SOCIAL MEDIA BUSINESS PLAN
Created in March of 2012 in the New Media and Sport graduate course at Indiana University- Bloomington. City of Bloomington employees and Twin Lakes Recreation Center (TLRC) full-time staff members utilize social media to market the facility and programs. I created a business plan after analyzing TLRC social media outlets.
This presentation is accompanied by a research paper.
SPORT SPONSORSHIP & RETENTION
This presentation was designed to sell a league sponsorship to a corporation.
Created in March 2012 in the Sport Sponsorship and Retention graduate course at Indiana University- Bloomington. Our league was the MLB.Part l Executive Summary, Part ll MLB Profile & Property Details, Part lll Compatibility with the Potential Sponsor’s Image and Target Market(s), Part lV Sponsorship Benefits, Part V Measurement, Part Vl Sponsorship Investment. We specified details to Best Buy. Contributors include Seth Cooper, Mardez Desmond, Ju Young Lee, Adia Waldenburger and Matt Roth.
SPORT AND NEW MEDIA
This presentation provides in-depth information about Facebook in regards to new media and business.
Created in February 2012 in the New Media and Sport graduate course at Indiana University- Bloomington. Facebook is a social medium that has multifaceted purposes. We analyzed its history, current uses, differentiation from other media, and its business function. Contributors include Mike Bender, Mardez Desmond, TC Knipp, and Jin Park.
PUBLIC COMMUNICATION CAMPAIGN
Application of management techniques to public relations; public relations strategy; campaign development.
Created in 2009 in the Public Communication Campaigns undergraduate course at Ohio State University. Our focus was creating a business plan for Columbus Recreation and Parks (CRPD). CRPD had recently been stripped of funding and needed ideas to generate revenue.
Contributors include Allison Champion, Mardez Desmond, Erin Grady, Renee McCulley, Abby Pytosh, Zeb Purdin and Chad Royse.